Monday Linkages: ugly women are more competent?
Two steps forward, two steps back. Just as three women completed training in the Marines for the first time- and as the US Military works to integrate women in to the combat arms, a top female US Colonel has lost her job because she asked for “average looking women” to be used in communications.
Col. Lynette Arnhart had been leading the effort to open more infantry roles for women in the army by January 1 2016. Politico first broke this story, noting that Arnhart had recommended avoiding using attractive women in communications because: “In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead.” She
dug herself deeper went on to say “There is a general tendency to select nice looking women when we select a photo to go with an article (where the article does not reference a specific person). It might behoove us to select more average looking women for our comms strategy. For example, the attached article shows a pretty woman, wearing make-up while on deployed duty. Such photos undermine the rest of the message (and may even make people ask if breaking a nail is considered hazardous duty),”
After numerous media reports on the gaffe, Col. Arnhart was removed from her post and replaced.
Miss Kansas, Theresa Vail, weighed in on this….wait what?…ok she is also a National Guard soldier- declaring that the comments about attractiveness are “the unfortunate reality.”